On a high level, they’re responsible for product strategy, product releases, brainstorming new product ideas, prioritizing certain features, and analyzing product progress. They’re largely responsible for optimizing the product’s platform to improve the user experience.Īs there are different types of product managers, they perform a range of different tasks. The platform product manager looks at the company’s software platform as a whole. This is a technical role that works closely with the engineering and development teams. The technical product manager focuses on product specifications and functionality. They’re mostly focused on revenue, lifetime value, and customer retention. The growth product manager works with leadership, sales, marketing, and accounting to improve product key performance indicators (KPIs). The product owner will also look at the product backlog to determine what the team should build next. This is an internal-facing role that collaborates with developers, designers, and the product manager. The product owner specializes in developing and executing the product. They’re also responsible for the product vision, including success metrics, return on investment, and even marketing. Product managers work with both internal and external stakeholders, so this role has to collaborate with a range of different people. They’re more concerned with product concepts and will then pass the project to the product owner to execute the project. The product manager owns the entire product lifecycle from start to finish. While every business is different, these are the five most popular types of product managers: Product managers differ in terms of platforms, ideal customer profiles, product lifecycle, distribution model, and other factors. The larger a business, the more of these roles it will likely need. Types of product managersĮvery organization is free to create its own version of the product manager position. Product managers are primarily responsible for casting a vision for a company’s products, but they also handle reporting, cross-team communication, customer expectations, and product features. Since it’s such a fluid, cross-functional role, there are several types of product managers. So it’s no surprise that many tech companies are eager to add these people to their leadership teams. And product manager is an increasingly coveted job title for Harvard Business School graduates and other MBAs. In the era of cross-functional teams and technology, businesses found a need for a role that straddled both strategic and tactical business areas. Product management itself has been around since the 1930s, but the product manager role didn’t become as popular until the 2010s. Historically, this wasn’t a popular role. If you’ve never heard of a product manager before, there’s a good reason. Maintaining the vision and goals of a product.Collaborating with multiple stakeholders, such as engineering and development.Staying aware of changing customer needs and expectations.Successful product managers are also in charge of: This includes creating a long-term vision for the product, its functionalities, and future features. The product manager takes business strategies and matches them with customer needs to create products that address a need in the market. Read on to learn about the product manager’s role and responsibilities, along with the skills used by successful product managers.Ī product manager is a leadership role that’s responsible for developing and managing products. Product managers can keep your business running more smoothly. Product managers have a diverse range of responsibilities that promote product development, cross-team understanding of product progress and functionality, and the analysis of customer needs. The product manager is a quickly growing, key role for many technology-based companies. While they sound similar, these are two different roles that executives and business owners should know about. You’ve no doubt worked with project managers before, but you might not be familiar with a product manager. The product manager role, responsibilities, and skills
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